Alexa
2025
Alexa+ Campaign
A three-phase campaign to raise awareness of Alexa+. The first creative phase took over Times Square in NY for the Holiday season. The second phase transitioned those placements for New Year's. The final phase was a full-scale takeover of the Las Vegas Strip for CES.
The OOH campaign spanned hundreds of placements across digital motion and print. The full creative process was a sprint that was completed within one month.
Client:
Alexa
Role:
Brand Design
The campaign leveraged the existing Alexa+ brand identity.
Creating a modular system for flexibility in placement.
Each creative variation was mocked up in horizontal and vertical templates.
Then, the assets were produced, proofed, and launched across more than one hundred placements.
