Gibson Vineyards

2023

Amazon Kids
Rebrand

A refresh done for the Amazon Kids and Amazon Kids+ brand. The goal was to create a playful brand 

built around discovery, imagination, and growth.

The project establishes a vibrant multicolor palette, a developmental shape system that grows alongside children, and patterns designed for storytelling.


Client:

Gibson Vineyards

Year

2023

Role:

Freelance Designer

Print Production

Our clients wanted to see an array of designs.
They were interested in a variety of classic and retro style lables.

Through a few rounds of design concepting, the client decided on a reimagined art deco label, celebrating the "new roaring 20's".

Through a few rounds of design concepting, the client decided on a reimagined art deco label, celebrating the "new roaring 20's".

Helping our client find a supplier, three colorways were proofed and printed.

Helping our client find a supplier, three colorways were proofed and printed.

The clients were thrilled with the outcome and the design recieved a silver medal at the 2023 OC Fair.

©2026 studio van cleave

©2026 studio van cleave

©2026 studio van cleave